Gdańsk City Council
Key Visual
Department of Culture of the City of Gdańsk asked us to design a visual concept for a series of materials communicating information about city programs.
![Urząd Miasto Gdańsk Instytucja Projekt kultura plakat](https://studiospectro.pl/wp-content/uploads/2020/12/gdansk_instytucja_projekt_plakat_key_visual.jpg)
![plakat key visual kultura projekty spectro](https://studiospectro.pl/wp-content/uploads/2020/12/plakat_spectro_studio_graficzne_key_visual_miniaturka.jpg)
![formaty warianty projekt język wizualny studio spectro](https://studiospectro.pl/wp-content/uploads/2020/12/gdansk_pisze_koncepcja_wizualna_estetyczna.png)
Form follows function
Our main design idea was to arouse curiosity in the recipient and interest in a poster, advertisement or on-screen board. We relied on a colored frame in which we provocatively refer to the content of the project.
Create or no create? this is a question
We ask rhetorically whether Gdańsk is reading or not? The recipient is writing or not writing? Is he creating or not? The whole is crowned with a strong tilted message on an uneven, contrasting solid.
![Gdańsk Trójmiasto studio Spectro plakat artystyczny](https://studiospectro.pl/wp-content/uploads/2020/12/GDANSK_PLAKAT_KEY_VISUAL_spectro_projekt.jpg)
![urząd miasta kultura projekty plakaty](https://studiospectro.pl/wp-content/uploads/2020/12/instytucje_kultury_projekty_plakaty_key_visual.jpg)
We like our projects “in the city”
In November 2019 two projects were placed on citylight formats on media in the City Hall, public transport and as advertisiment in Notes.
![projekty plakaty materiały graficzne formaty Gdańsk](https://studiospectro.pl/wp-content/uploads/2020/12/miasto_gdansk_koncepcja_plansze_banery.jpg)