LOGO AND VISUAL IDENTIFICATION S. U. BAŁTYK PROJECT UN-IMPLEMENTED
At some point in our long-term cooperation with S.U. Bałtyk from Kołobrzeg we were asked to prepare a concept design for a new logo, visual identification, key visual and selected gadgets. Here are the effects of this unimplemented concept.
We designed a minimalist amodern sign complemented by an energetic key visual based on selected colors. We wanted to create a simple visual idea in the sign which would look characteristic when expanded.
KEY VISUAL
It is a key visual layer of a design or advertising concept which in the most characteristic way presents the main features of a visual idea based on the presentation and processing of photos, the selection of typography, layout, colors and the appearance of individual elements.
We also designed forms that are unusual for a graphic designer, such as a beach bar.
